By Q3 2019, ad impressions had increased by 37%Īs the number of monthly active users has continued to increase, so too have Facebook ad impressions. It's worth noting, as this is when you may reach your maximum potential to grab your target audience. When does the highest Facebook traffic occur?Ī recent study found that the highest global Facebook traffic occurs on Wednesday and Thursday, from 11 a.m. It should come then as no surprise that the vast majority of marketers use the social network as an essential digital marketing platform. We all know that Facebook Ads is fundamental to most marketing strategies not just in the UK, but on an international scale - with the capacity to reach the billions we've already discussed. 93% of Social Media Marketers use Facebook Ads If you want to learn about the current advertising statistics and trends, keep reading below. The world of Facebook Ads is ever-expanding as it grows with every year, and 2022 is no exception. Now that we've had a more in-depth look at the trends behind those who use Facebook, it's now time to turn our attention to the platform itself, as we dive into the statistics behind Facebook advertising in 2021. The remaining 43 million use Facebook at least once a month. Of the total online population of the UK (an estimated 61 million in 2019), only an estimated 15.25 million people do not use Facebook. Facebook is used more than once a day by 45% of UK monthly active users Generation X isn't far behind though, as the same report claims 74% of US Gen X'ers use Facebook. In 2021, an estimated 84% of US Millennials are active users of the social media platform, making them the largest audience. However, Generation X users - those born between 19 - actually decreased by 2% About those Millennials. With this new rise in a potential audience, it may be worth considering if you can alter your content to appeal to this emerging age group.Īt the same time, Millennials (1977-95) and Baby Boomers (1946-64) only rose by 2%. In a recent study conducted by Pew Research Center, it was found that of all the Facebook demographics, those US users aged 65 or older grew the most between 20, from 26% to nearly 40%. Users aged 65 years and older are the platform's fastest-growing demographics As the site constantly increases and expands, these numbers are sure to only go up. In that same minute, more than 510,000 comments are made, there are 293,000 status updates, 136,000 photos are uploaded, and a whopping 4 million posts are liked. That means that just under a quarter of the entire world population are daily active users! 400 users sign up to Facebook every minute in 2021 1.62 BILLION users on average visit Facebook every day Out of the total estimated UK population of 67.9 million, approximately 44.84 million people are active Facebook users - approximately 66% of the total UK population. 66% of the entire UK population are Facebook users India itself accounts for approximately 17.7% of the total world population in 2021. That's approximately 23.88% of India's total 1.38 billion population. India boasts a seriously impressive stat of a total of 329 million Facebook users. While it may be surprising, only 10% of Facebook users come from the US or Canada. India leads the world in total Facebook users If you want your Facebook marketing strategy to succeed, read these 30 informative statistics. We've even sorted them into handy sections for you - covering everything from exactly what age demographics are the fastest-growing on the platform, to exactly how to optimise your Facebook video content. That's why we decided, as a Facebook Advertising Agency to find all the statistics necessary to understand exactly how Facebook marketing can improve your business in 2022. That's why it's important to understand the ever-shifting platform in 2022 more than ever.įrom keeping updated with the average cost-per-click of Facebook ads, to understanding the varying demographics in monthly active users, there's never been more competition to get your ad seen by the right people. With such a wide range of active users, the opportunities to reach an audience through marketing and Facebook advertising has never been higher.īut with an increase in audience comes an increase in competition to reach them. Since its creation in 2004 by Mark Zuckerberg and fellow Harvard roommates, Facebook has grown into a multi-billion pound platform that sees users flock to the site in tens of millions every day. It's no secret that Facebook is an immensely popular site.
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